Homemakers’ Awareness of Sources of Consumer Information on Selection of Family Goods and Services in South-East, Nigeria

Abstract

The study investigated homemakers’ awareness of sources of consumer information on selection of family goods and services in South-East of Nigeria. The specific objective was to determine the levels of awareness of sources of consumer information for selecting goods and services. The research question and hypothesis formulated in line with the objective were used for the study. The population of the study was 1031 which was also the sample size for the study. The study used descriptive survey design. A questionnaire titled sources of consumer information awareness was designed and used by the researcher for data collection. The data was analysed using mean and standard deviation, while simple linear regression was used for the hypothesis. The result revealed the overall mean of 2.54 signifying influence on homemakers’ selection of goods and services (R2 = 140, adjusted R2 = .121). Based on the findings of the study, it was concluded that levels of awareness of sources of consumer information had significant influence for homemaker’s selection of family goods and services. It is therefore recommended that monitoring team set up by the state government should check the activities of consumer agencies to ensure that they do their jobs; home economic extension workers should mount workshop/seminars to enlighten homemakers on the sources of consumer information and their importance in decision making for family purchases. This can also be done through conferences and village meeting.